Brief Explanation

Yummi being a new brand in the market The challenge was how to connect with CEO's in the first 60 sec of the meeting. Key objective was to communicate the brand proposition - Comprehensive, Collaborative and Custom made data center solutions in a manner which will give Brand a high recall value and make the CEO receptive for the rest of the meeting

The Brief

This Visiting card will be used by the marketing team who will mostly interface with CEO's of their prospective client.This card should work beyond a card for sharing phone numbers and mail ids Should be more like a CONVERSATION STARTERS with prospective clients/CEO's and engage them to communicate the essence of the brand - Custom build, collaborative and comprehensive data center solutions

How the final design was conceived

On our visit to a data center we noticed that while building a physical data center lots of slots and groves are made to insert the data storage devices and the finished data center looked like cards stacked. We borrowed this device of slots and build this into the visiting card to arrive at the final design. a set of visiting cards were designed with slots which when joined together form the brand logo

Indication of how successful the outcome was in the market

This card helped the brand launch its operations with out really having a flashy brochure of jazzy presentations.It helped the break the ice with the CIO or the CEO. 9 out of 10 meetings started with question ...how come slots or your card and the clients always answered;We offer comprehensive, collaborative and custom made data center solutions and this is demonstrated by inserting the cards into the slots. The result-instead of brand trying hard to get the attention of the customer and communicate the proposition in a brochure, here with this visiting card the consumer/CEO asked for the brand proposition which was demonstrated in a creative way.This lead to high brand recall and made the CEO more receptive for the rest of the presentation/meeting.