Brief Explanation

Now the challenge was to use the same platform to drive in more traffic. And also keep the people in-store engaged.

The Brief

Coco's Café for the past few years have taken the stance of conversations being concocted easily over a cup of coffee. And how disputes or difference of opinions can be easily resolved by conversations.

How the final design was conceived

Considering Cocco's had already established how a simple conversation could prevent disasters. This year, we focused on genocides. Hence the communication spoke about infamous mass murderers who could have avoided getting blood on their hands, had they struck a conversation earlier. And the device for which were innocent looking coasters simply laid out in the table. On further glance, a story was formed out of it. Which communicated the power of a conversation and also gave the consumer something to ponder till their order arrived.

Indication of how successful the outcome was in the market

In a span of 2 years, Cocco's advertising had already gained popularity with their print advertising on conversations. This year was slightly different as we gave it a new layout design breaking away from the template. And it was so much appreciated that it was taken in-store and used as coaster designs as well. So instead of just boring tray mats with puzzles and facts, there was an activity for the consumers. Which ended up creating such a huge demand in itself that Cocco's had to sell these coasters apart from the coffee that they serve.