SHORT STORIES

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TitleSHORT STORIES
BrandT. C. GHAI
Product / ServiceAUTHOR
CategoryA05. Stationery
EntrantBATES141 Mumbai, INDIA
Entrant Company:BATES141 Mumbai, INDIA
Design/Advertising Agency:BATES141 Mumbai, INDIA

Credits

Credits

Name Company Position
Sonal Dabral Bates 141 Regional Creative Director
Russell Barett Bates141 Executive Creative Director
Sanjay Sipahimalani Bates 141 Executive Creative Director
Kaushik Mitra Bates 141 Creative Director
Clevin Antao Bates141 Copy Writer
Kiran Nagda Bates141 Art Director
Sharad Shoot @ Sight Photographer

Brief Explanation

Every piece of stationery needed to put forth the client's profession, complete postal address and contact number in an interesting manner.

The Brief

To design an entire set of stationery that will remind publishing houses, literary agents and editors of journals about his abilities.

How the final design was conceived

The author prefers writing short stories. We found the plot intriguing. What if every piece of stationery had a story to tell too? The stationery follows a design style that looks much like a leaf out of a book. More importantly, it reads like one too.

Indication of how successful the outcome was in the market

The stationery was extremely well-received by publishing houses, literary agents and even editors of journals. In fact, quite a few of the conversations eventually opened up discussions on some pretty promising projects.