| Title | COKE FRIDGE |
| Brand | COCA-COLA PACIFIC |
| Product / Service | COCA-COLA |
| Category | A06. Publications |
| Entrant | EURO RSCG SINGAPORE, SINGAPORE |
| Entrant Company: | EURO RSCG SINGAPORE, SINGAPORE |
| Design/Advertising Agency: | EURO RSCG SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Victor Ng | Euro RSCG Singapore | Executive Creative Director |
| Alfred Wee | Euro RSCG Singapore | Associate Creative Director |
| Stephen Kyriakou | Euro RSCG Singapore | Copywriter |
| Wong Wai Ling | Euro RSCG Singapore | Copywriter |
| Seah Ting Ting | Euro RSCG Singapore | Art Director |
| Lim Chee Wei | Euro RSCG Singapore | Art Director |
| Jimmy Kim | Euro RSCG Singapore | Designer |
| Shooting Gallery/Shutter Bug | Photographer | |
| Wishing Well | Illustrator | |
| Samantha Van Iddekinge | Euro RSCG Singapore | Account Supervisor |
| Daphne Pang | Euro RSCG Singapore | Account Manager |
| Elaine Lee | Euro RSCG Singapore | Producer |
| Dionne Yau | Euro RSCG Singapore | Traffic Manager |
| Joel Sh Ng | Euro RSCG Singapore | Production Manager |
| Leonardo O'grady | Coca-cola Pacific | Advertiser's Supervisor |
Marketing managers in the Asian Coke offices each received a box fashioned after a mini fridge – complete with fridge magnets - that opens up to the refreshing Coke work.
Coca-Cola Pacific was looking for an interesting way to market a set of point-of-sale materials and the corresponding application guide that were developed in Singapore, to its counterparts in Asia.
There's no better place to keep refreshing Coke work than in a fridge.
The client saw an unprecedented adoption rate of above 90% of the materials among the Coke community across the region.