Title | DIY POSTER |
Brand | CREATIVE GUILD OF THE PHILIPPINES |
Product / Service | ADVERTISING |
Category | A02. Posters |
Entrant | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Entrant Company: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Design/Advertising Agency: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Credits |
Name | Company | Position |
---|---|---|
David Guerrero | BBDO Guerrero/Proximity Philippines | Chairman/Chief Creative Officer |
Joel Limchoc | BBDO Guerrero/Proximity Philippines | Executive Creative Director |
Simon Welsh | BBDO Guerrero/Proximity Philippines | Executive Creative Director |
Brandie Tan | BBDO Guerrero/Proximity Philippines | Head Of Art |
Dale Lopez | BBDO Guerrero/Proximity Philippines | Art Director |
David Guerrero | BBDO Guerrero/Proximity Philippines | Chairman/Chief Creative Officer |
Rachel Teotico | BBDO Guerrero/Proximity Philippines | Copywriter |
Meggy De Guzman | BBDO Guerrero/Proximity Philippines | Copywriter |
Al Salvador | BBDO Guerrero/Proximity Philippines | Print Producer |
Paolo Gripo | BBDO Guerrero/Proximity Philippines | Photographer |
Manny Vailoces | BBDO Guerrero/Proximity Philippines | Final Art |
The key objective was to increase awareness and participation among members of the Philippine advertising industry for the upcoming event. The challenge, to effectively communicate the core message: Change is Good.
Promote the 2009 Philippine Creative Guild, focusing on the theme of empowerment through change.
We wanted to design a poster that would allow the audience to experience creating change for the world to see. We produced a Do-It-Yourself poster which people transformed and put their individual marks on.
These posters were sent out to agencies and handed out to young creatives. They were put up at advertising events and the Creative Guild itself. The turn out: a whole new set of uniquely designed posters. There were names, greetings and even space invaders. Everyone took part in transforming the blank canvas and making their own little change.