Brief Explanation

They wanted something that could express the company's core values of the generating excitement and fun for people, of the wonderful possibilities that a memorable first-date creates.

The Brief

WeMatch, one of Thailand's leading dating services companies, wanted new business cards made.

How the final design was conceived

Inspired by a classic tradition from an older, more gentlemanly age, we created business cards that could be unfolded into the shape of a flower. The gentleman could then use the business card as a prop, placing it in his breast pocket in order to identify himself on a first-date.

Indication of how successful the outcome was in the market

Word-of-mouth feedback was unreservedly positive. Clients actually used the business card as "a way to break the ice"; and to "lighten the mood". By having a creative solution for something as mundane as a business card, WeMatch also set itself apart from the competition as the "fun" and "creative" premium dating services company.