| Title | TERMITE, SPIDER & ANT |
| Brand | PAPYRUS |
| Product / Service | SECOND HAND BOOK STORE |
| Category | A05. Stationery |
| Entrant | OGILVY & MATHER Bangkok, THAILAND |
| Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
| Design/Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn | Ogilvy/Mather/Thailand | Executive Creative Director |
| Maytinee Jaranphairee/Dowrai Khantigul/Pravitra Devakul/Teerayut Chureytim | Ogilvy/Mather/Thailand | Senior Graphic Designer |
| Kris Garford Spindler | Ogilvy/Mather/Thailand | Copywriter |
| Sushada Sudchaidee | Ogilvy/Mather/Thailand | Agency Producer |
| Peerajet Sringean | Ogilvy/Mather/Thailand | Communication Manager |
| Phurin Phongchokdeelert | Studio Den | Retoucher |
| Chirawut Sirichan | Studio Den | Photographer |
The idea was to get people to instantly recognize that this is a second-hand bookstore simply by looking at the business card.
Designing a business card for a recently opened second-hand bookstore in Bangkok called Papyrus.
The execution was inspired by the common dead insects that we find when thumbing through an old used book, like winged termites, small spiders and ants.
The creative design of the card made Papyrus stand out among other second hand bookstores. It also generated good consumer recall for the name of the shop.