| Title | DETECTIVE |
| Brand | ANURAK JANMAS |
| Product / Service | PRIVATE DETECTIVE |
| Category | A05. Stationery |
| Entrant | OGILVY & MATHER Bangkok, THAILAND |
| Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
| Design/Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn | Ogilvy/Mather/Thailand | Executive Creative Director |
| Torpun Lersin/Paruj Daorai | Ogilvy/Mather/Thailand | Creative Director |
| Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Gumpon Laksanajinda/Surasak La | Ogilvy/Mather/Thailand | Art Director |
| Rudee Surapongraktrakool/Nopparat Wattanawaraporn | Ogilvy/Mather/Thailand | Copywriter |
| Vichanan Dechnarapan | Ogilvy/Mather/Thailand | Account Manager |
Working with an extremely limited budget, the team decided on a name-card, as it is something our client uses anyway.
There are many private detectives working in Thailand today. They are, however, anonymous and unknown to the general public. Our client considered himself to be in this category and tasked us with making him stand-out and be more memorable to potential customers.
At first glance it looks just like any other name-card, but upon closer inspection, reflects the talent, dedication and experience that the detective has at his disposal when working on a case.
Inquiries from potential customers tripled within the first month after the name-card was circulated.