Brief Explanation

Voted in by some of the key CDs in the region, the work really represents what we believe in. Engaging content and involving campaigns that drive participation, build brands and drive sales. This is the stuff we are proud of. The site has just gone live and we will be adding campaigns as they launch throughout the region.

The Brief

The 17 offices in Tribal DDB Asia Pacific produce many a great campaign throughout the year. To celebrate the best of the best, we launched a creative portfolio at www.tribalddbasia.com

How the final design was conceived

The design approach of the site came from three angles: It needed to be visually simple and put the actual work into the foreground. At the same time the site had to be striking and impactful to get a small “whooo” moment from viewers. The third angle was branding and we decided to play around with Tribal’s logo shape, which looks different in every market. Out came a simple but slick portfolio site, done in Flash Papervision 3D. It plays with the Logo we all love and showcases the work we are all proud of.

Indication of how successful the outcome was in the market

So far the feedback from clients, press and job candidates has been very positive and encouraging. We got quite a few compliments.