SYNOVATE MADE SIMPLE

TitleSYNOVATE MADE SIMPLE
BrandSYNOVATE
Product / ServiceSYNOVATE
CategoryA06. Publications
EntrantEIGHT PARTNERSHIP Causeway Bay, HONG KONG
Entrant Company:EIGHT PARTNERSHIP Causeway Bay, HONG KONG
Design/Advertising Agency:EIGHT PARTNERSHIP Causeway Bay, HONG KONG

Credits

Credits

Name Company Position
Chris Kyme Eight Partnership Creative Partner
Iain Richardson Eight Partnership Head Of Design
Louise Kristensen Eight Partnership Digital Account Director

Brief Explanation

To simplify the story. Synovate's products are numerous, varied and in many cases, very complicated.

The Brief

Create a brochure to explain the many research products and services offered by Synovate.

How the final design was conceived

Synovate made simple. Each product story converted into simple 'elevator pitch' format, in a smal, easy to carry booklet of elevator pitch cards.

Indication of how successful the outcome was in the market

4000 copies printed and distributed to Synovate clients worldwide.