Brief Explanation

To communicate the culture and concept of the PuLi by telling its story. To set it apart from other hotels.

The Brief

Create a brochure for the new PuLi hotel in Shanghai.

How the final design was conceived

Based on the positioning 'Where the past meets the future in Shanghai', we focused on the stories to be found within the property. Little corners of interest which are rich in Chinese history, yet blend beautifully into the modern design theme of the hotel.

Indication of how successful the outcome was in the market

The hotel has soft launched in summer of 2009 so no actual sales results are as yet available.