| Title | MIX BOOKLET |
| Brand | MIX |
| Product / Service | FOOD OUTLET |
| Category | A06. Publications |
| Entrant | EIGHT PARTNERSHIP Causeway Bay, HONG KONG |
| Entrant Company: | EIGHT PARTNERSHIP Causeway Bay, HONG KONG |
| Design/Advertising Agency: | EIGHT PARTNERSHIP Causeway Bay, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Chris Kyme | Eight Partnership | Creative Partner |
| Iain Richardson | Eight Partnership | Head Of Design |
| Kenneth Lo | Eight Partnership | Copywriter |
To differentiate Mix from other food outlets and encourage loyalty and preference
Create a hand out leaflet to be placed in stores to explain the company philosophy and culture
A pocket booklet placed on a magnetic board in stores at point of purchase
3,000 produced. Was hugely popular at Mix outlets all over Hong Kong.