Title | ROADS |
Brand | LOTUS CARS MALAYSIA |
Product / Service | LOTUS EXIGE S |
Category | A08. Point of Sale |
Entrant | McCANN ERICKSON Petaling Jaya, MALAYSIA |
Entrant Company: | McCANN ERICKSON Petaling Jaya, MALAYSIA |
Design/Advertising Agency: | McCANN ERICKSON Petaling Jaya, MALAYSIA |
Credits |
Name | Company | Position |
---|---|---|
Hwa | McCann Erickson (m) Sdn Bhd | Deputy Chairman/Ecd |
Szu Hung Lee | McCann Erickson (m) Sdn Bhd | Deputy Chairman/Ecd |
Sonny Low | McCann Erickson (m) Sdn Bhd | Art Director |
Samantha Hepburn | McCann Erickson (m) Sdn Bhd | Copywriter |
Sonny Low | McCann Erickson (m) Sdn Bhd | Typographer |
Sze Mei Chan | McCann Erickson (m) Sdn Bhd | Designer |
Sonny Low | McCann Erickson (m) Sdn Bhd | Designer |
Jimmy Ong | McCann Erickson (m) Sdn Bhd | Print Producer |
Robert Fernandez | McCann Erickson (m) Sdn Bhd | Account Supervisor |
Lotus rarely advertises – so when they do, it’s about pushing the envelope of originality and uniqueness. The Lotus Exige-S is world-renowned for supreme handling and drive – something that the design had to bring to life on the paper.
The aim of this campaign was twofold: to attract the attention of prospective Lotus buyers, and to create a point of conversation between Lotus salesmen and these prospects.
What better way to showcase the Lotus Exige-S experience than with 3D posters? The typography works to mimic the twists and turns of the road, while ‘play’, ‘hug’ and ‘easy’ convey the sheer pleasure of driving a Lotus Exige-S.
The posters were placed in Lotus showrooms across Malaysia. The campaign contributed to the Exige-S becoming Lotus’ best-selling vehicle of 2008. More than 60% of their 20-car quota was sold off, with 70% of walk-ins resulting in a sale.