Brief Explanation

Firstly, the premium is made for creating awareness of Vios turbo among Vios Club members and general prospect, who interested in joining the club. Second, Vios also want to build selling point through this premium which all people can aware about it easily. Next, they try to show the performance by using premium as a medium to get attention from Club members and general people. Next, the sale actully is important objective that they hope it will be happen after launch this premium which it is a good effect of creating in part of marketing. Finally, reputation is a key objective that Vios would like to launch this premium because nowsday car market has more competitions as well.

The Brief

The client would like to build awareness for their club member and general prospect which they want us to create the premium for giving to those people. The premium's used as the thing that can support the product that is Vios Turbo which they want to emphasize on the performance of this sport turbo-engine among member Vios club and others who's interested to enter this club. Therefore, the client would like us to use outstanding point of their car to create the premium which it has impact when all people get it, they can aware about a main point that Vios Club try to present.

How the final design was conceived

Before we will start to create this design, we gather all informations from the client which the main point is turbo engine that make we think about fire what is a sign of turbo and then we try to think about the thing that can be the premium what can easily keep or carry. Actually, those thing must tell about the main point of Vios Turbo which a cigarette lighter is our choice what can explain all good point of that car. The reason why we choose a cigarette lighter because light can be the sign for turbo which the premium in the shape of cigarette lighter can be a good medium the qualification of Vios Turbo for Club members and general prospect.

Indication of how successful the outcome was in the market

Firstly, the outcome that Vios got from creating this premium that all Vios club members give more attentions which it included others who is interested this club, they interested in this premium too. Second, after all members and others are interested that made Vios must order this premium in added quantity around 30 percentages.