Brief Explanation

We needed to clearly explain TBWA’s philosophy “Disruption” and show a concrete image to Japanese clients.

The Brief

Make the corporate brochure impactful based on the theme of “Disruption”, the philosophy of TBWA\Hakuhodo.

How the final design was conceived

All pages were created using the disruptive power of “tyrannosaur” as the metaphor.

Indication of how successful the outcome was in the market

The corporate brochures were distributed to existing and new clients and favorably received by them. Moreover, they were distributed to agencies in Japan Advertising Agencies Associations, editors of advertising business papers and editorial staff of general magazines and acquired a reputation as a corporate brochure with an unprecedentedly strong impact.