Title | VAMPIRE/ZOMBIE/GHOUL |
Brand | MAXBRIGHT |
Product / Service | TORCHES |
Category | A08. Point of Sale |
Entrant | OGILVY SHANGHAI, CHINA |
Entrant Company: | OGILVY SHANGHAI, CHINA |
Design/Advertising Agency: | OGILVY SHANGHAI, CHINA |
Credits |
The objective is to highlight the illumination power of Maxbright pocket torches. The target audience is anybody who is apprehensive about going about in the dark, especially those who engage in outdoor activities.
Posters of legendary monsters that inhabit the night were dramatically 'sliced' by the beams of light.