| Title | STEEL SPAN WIRE |
| Brand | ALTECO |
| Product / Service | SUPER GLUE |
| Category | A10. Environmental Design |
| Entrant | DDB CHINA GROUP Shanghai, CHINA |
| Entrant Company: | DDB CHINA GROUP Shanghai, CHINA |
| Design/Advertising Agency: | DDB CHINA GROUP Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Michael Dee | Ddb China Group | Chief Creative Officer |
| Jody Xiong | Ddb China Group | Creative Director |
| Jody Xiong/Jacky Xiao | Ddb China Group | Art Director |
| Jason Jin | Ddb China Group | Copywriter |
The main objective is to make the brand grow up rapidly in new market.
The communication is focusing on “Alteco Super Glue”, aims to make the brand grow up in China market.
The power of Super Glue to secure the suspending cables supporting the suspension bridge.
The sales increased 120% more than the target number, what’s more, the brand recall and brand preference achieved at 96%.