Brief Explanation

There are millions of cards handed out every year. And most of them end up in trash cans or a plastic folder, never to be looked at again. We wanted to design a card that a person would hold on to and probably even use it when necessary. And the best way to do this, was to give that card some purpose, other than just being a visiting card.

The Brief

To create a business card for Indiana Motors' auto repair arm.

How the final design was conceived

Our idea was to give out fabricated metal cards that doubled up as a spanner. So along with carrying the details of our client, they could also be of use if you needed to change a tyre or tighten a loose nut.

Indication of how successful the outcome was in the market

The cards were given out to a select bunch of regulars at the Repair shop at Indiana Motors. The cards made sure that 60% of the people who had them, came back to the shop whenever they needed to repair their car.