Brief Explanation

The objective was to communicate the client's business of Buying/Selling Used Cars, in the most innovative and memorable way. And given the economic conditions, in the most cost-effective way too. The card had to create a lot of buzz and word of mouth for the client's business.

The Brief

To create a cost effective visiting card for Car Mall Used Car Dealer.

How the final design was conceived

Considering the down-turn in the economy, a cost-effective idea was the need of the hour. Since the client was in the business of used cars, we decided to create Used Cards. The idea was to take old visiting cards of random people and overwrite them with the Car Mall Used Cars seal.

Indication of how successful the outcome was in the market

The cards were welcomed with surprise. Recall of the store had gone up by 40% in comparison to other second hand car stores in the city. Nobody who got a card forgot Car Mall. The cards got a lot of media attention. The cards were hailed by some customers as a perfect way to beat the slowdown and downturn in the economy.