MUGHAL MINIATURE

ClientBIGADDA.COM
ProductBIGADDA.COM
EntrantCREATIVELAND ASIA Mumbai , INDIA
Type of EntryCorporate or Brand Identity
CategoryA02. Posters
TitleMUGHAL MINIATURE
Product/ServiceBIGADDA.COM
Entrant Company:CREATIVELAND ASIA Mumbai, INDIA
Design/Advertising Agency:CREATIVELAND ASIA Mumbai, INDIA

Credits

Brief Explanation

While Facebook and Orkut were perceived as the leaders in Social Networking in India - Bigadda.com had the most number of members on its site compared to any leading social networks and in effect was the real Indian No.1 Social Network with over 4.5 million members.

The Brief

To announce that Bigadda.com is India's Largest Social Networking Site with over 4.5 million members.

How the final design was conceived

A poster was designed which was inspired by Mughal Miniature paintings which were traditional paintings made for Mughal Kings with detailed illustrations of their daily life including hunting scenes, war scenes, courtroom scenes, etc. The Bigadda Painting uses this same technique to depict the various aspects of online social networking like sharing photos, videos, chatting, gaming, blogging, sending virtual hugs, etc.

Indication of how successful the outcome was in the market

Bigadda.com clearly was recalled as the No.1 Indian Social Networking site after the campaign.

Credits

Name Company Position
Sajan Raj Kurup Creativeland Asia Chief Creative Officer
Vikram Gaikwad Creativeland Asia Executive Creative Director
Anu Joseph Creativeland Asia Creative Director
Sajan Raj Kurup Creativeland Asia Copywriter
Vikram Gaikwad Creativeland Asia Art Director
Shimoni Shah Creativeland Asia Illustrator
Sudarshan Waghmare Creativeland Asia Illustrator
Giamaria Fernandes Creativeland Asia Illustrator
Tasneem Chhatrisa Creativeland Asia Illustrator
Karmel Fernando Creativeland Asia Account Supervisor