Brief Explanation

There were too many similar slimming products in the market, and usually new launch products from smaller brands are always buried among the big brands. Our task was to outstand our product, and attract customers to try, so as to increase the recall rate and boost up sales

The Brief

To promote Joyce Beauty Centre new launch product – the body slimming gel.

How the final design was conceived

The idea was actually on the product packing. A belly was printed on the tube and it looked round and big before use, while after use, the belly looked more firm and slim. This demonstrated directly on the product itself the effectiveness of the slimming gel – the more you use, the smaller the belly. And the product samples were distributed in the beauty centre for their loyal members bring home to try before launch.

Indication of how successful the outcome was in the market

Great interest was generated for members who had tried the product which led to word of mouth among their friends. Once the product launched in the beauty centre, they became the hottest items.