| Title | TOWEL |
| Brand | PLANET YOGA |
| Product / Service | PLANET YOGA |
| Category | A08. Point of Sale |
| Entrant | LEO BURNETT Hong Kong, HONG KONG |
| Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
| Design/Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Connie Lo | Leo Burnett Hong Kong | Executive Creative Director |
| Miranda Shing | Leo Burnett Hong Kong | Creative Director |
| Paul Yu | Leo Burnett Hong Kong | Senior Copywriter |
| Kiu Chan | Leo Burnett Hong Kong | Senior Copywriter |
| Katie Ng | Leo Burnett Hong Kong | Senior Art Director |
| James Chan | Illustrator | |
| Lewis Ho | Photographer | |
| Connie Siu | Leo Burnett Hong Kong | Head Of Print Production |
| Esther Ng | Leo Burnett Hong Kong | Production Co-ordinater |
| Yvette Yeung | Leo Burnett Hong Kong | Brand Manger |
The gift should not be just for one off, but people could be able to use it from time to time, so as to remind them of the brand after the trial class.
To design a small souvenir for Planet Yoga‘s free trial yoga class.
The idea plays around the unique benefit of practicing yoga - enhancing body flexibility. Long white towels are given out with life-sized human lower limbs printed on them. When the towel is being put around the neck, it becomes a yoga posture.
The gifts generated great interests and impact among peoples in the free trial class. 85% of people who joined the trial class eventually became Planet Yoga’s new members.