Title | MEASURING TAPE |
Brand | EIGHTEEN BEAUTY |
Product / Service | SLIMMING COURSE |
Category | A07. Self Promotion |
Entrant | LEO BURNETT Hong Kong, HONG KONG |
Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
Design/Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Victor Manggunio | Leo Burnett Hong Kong | Group Creative Director |
Wilson Ang | Leo Burnett Hong Kong | Senior Copywriter |
Mike Wong | Leo Burnett Hong Kong | Art Director |
Margaret Chan | Leo Burnett Hong Kong | Management Supervisor |
Joe Tam | Leo Burnett Hong Kong | Print Production |
Stephen Cheung | Photographer | |
Jerry Lee | Photographer |
Too many similar slimming courses exist in the market. Our task was to make sure that when customers thought about keeping fit, this is their top of mind brand.
To encourage visitors to try out slimming courses from Eighteen Beauty.
A measuring tape was developed with numerical units for the first half, and in the second half these units are composed of food items. The idea is to simply show that “the more you eat, the bigger belly you will get”. These were produced and distributed at the shop to encourage visitors to try out the slimming courses.
Great interest was generated for visitors who tried the measuring tape. The courses have since been full and the demand of courses is still increasing.