Brief Explanation

Too many similar slimming courses exist in the market. Our task was to make sure that when customers thought about keeping fit, this is their top of mind brand.

The Brief

To encourage visitors to try out slimming courses from Eighteen Beauty.

How the final design was conceived

A measuring tape was developed with numerical units for the first half, and in the second half these units are composed of food items. The idea is to simply show that “the more you eat, the bigger belly you will get”. These were produced and distributed at the shop to encourage visitors to try out the slimming courses.

Indication of how successful the outcome was in the market

Great interest was generated for visitors who tried the measuring tape. The courses have since been full and the demand of courses is still increasing.