Brief Explanation

The beauty of a child playing with Play-Doh lies in the power to surprise. We wanted the world to have a peek into their minds and imagination.

The Brief

The client wants Play-Doh to be an active part in helping a child’s imagination take shape.

How the final design was conceived

Such a simple toy, yet with so much potential. Hence, it gave the team to explore with anything and everything that makes a child tick.

Indication of how successful the outcome was in the market

The posters were placed in toy stores and toy sections in major departmental stores, where both children and parents toyed with the advertisements. At the same time, sales of Play-Doh saw an increase in sales during the campaign season.