Brief Explanation

How to bring and embody our concept into a concrete image and crate a personalized and safe space for parent and the baby to sense the difference between ordinary medical institution and the Crystal Baby, and consequently building up their confidence towards the center and making them enjoy the tentative care of the center.

The Brief

Crystal Baby is a rehabilitation and education center established for premature infant. Similar to medical institution, the center is privileged for its privatization and individuality as its name “Crystal Baby” states. It is the wish deep down in every parent heart that their crystal premature infants with deficiency need to get greater help and attentive care.

How the final design was conceived

Crystal is the visual image of crystal, the image of which we link to “blocks” as the building of blocks needs great care as well, similar to taking care of a baby. The color of white is selected as the basic color reflecting clean and safe, meanwhile the brick-style piling up of English words and pictures adds individuality and a taste of fun. To ensure safety, we creatively adopt sponge in our interior design because its flexibility can prevent baby from getting hurt when running or staggering and its characteristic of smell-less, pollution-free non-volatile and flame retarding also contribute to greater safety. It is an innovative change in the medical institution space.

Indication of how successful the outcome was in the market

The colorful materials arises interest of parents and changes their outmoded opinion towards medical institutions when they first come to the center. Together with the programming of pictures, color, space and the adoption of new materials, it will help to establish a new brand image in their mind. Thus the image will be widely spread, and more parents will be attracted with the hope of getting a healthy growing up place for their children.