MEET THE TEAM WEBSITE

TitleMEET THE TEAM WEBSITE
BrandCATHAY PACIFIC AIRWAYS
Product / ServiceCATHAY PACIFIC AIRWAYS
CategoryA09. Broadcast Design and Graphics & Digital Design
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Design/Advertising Agency:McCANN WORLDGROUP Hong Kong, HONG KONG

Credits

Credits

Name Company Position
Sylvester Song McCann Worldgroup (hong Kong) Executive Creative Director
Thierry Halbroth McCann Worldgroup (hong Kong) Senior Creative Director
Anita Ng McCann Worldgroup (hong Kong) Associate Creative Director
Alex Lai McCann Worldgroup (hong Kong) Digital Art Director
Keith Tsang McCann Worldgroup (hong Kong) Digital Designer
Colin Ruffel Copywriting
Don Ellis McCann Worldgroup (hong Kong) Copywriting
Vivian Yong McCann Worlgroup (hong Kong) Copywriting
Houston Lau McCann Worldgroup (hong Kong) Copywriting
Andrew J Loiterton Ajl Photogrphy Photographer
Jeff Lam McCann Worldgroup (hong Kong) Programming

Brief Explanation

Passengers tell Cathay Pacific that it’s their service that sets them apart. – and now travellers can meet the people who go the extra mile to make them feel special. Since Cathay Pacific began posting their stories, the airline has won the prestigious ‘Airline of the Year’ Award from Skytrax for the third time in ten years – and their staff are the ones who made it possible. Everyone has a story and the Meet The Team website captures theirs in a totally unexpected way.

The Brief

Passengers tell Cathay Pacific that it’s their service that sets them apart. – and now travellers can meet the people who go the extra mile to make them feel special. Since Cathay Pacific began posting their stories, the airline has won the prestigious ‘Airline of the Year’ Award from Skytrax for the third time in ten years – and their staff are the ones who made it possible. Everyone has a story and the Meet The Team website captures theirs in a totally unexpected way.