| Title | RICOCHET |
| Brand | GOODMAID |
| Product / Service | GOODMAID RANGE |
| Category | A02. Posters |
| Entrant | PUBLICIS COMMUNICATIONS MALAYSIA Petaling Jaya, MALAYSIA |
| Entrant Company: | PUBLICIS COMMUNICATIONS MALAYSIA Petaling Jaya, MALAYSIA |
| Design/Advertising Agency: | PUBLICIS COMMUNICATIONS MALAYSIA Petaling Jaya, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Calvin Soh | Publicis Communications Malaysia | Chief Creative Officer |
| Andy Soong | Publicis Communications Malaysia | Executive Creative Director |
| Andrew Shee | Publicis Communications Malaysia | Copywriter |
| Andy Soong | Publicis Communications Malaysia | Copywriter |
| Lee Kwee Keak/Norman Tang/Chong Khong Lum/Hong Xiao Yeen | Publicis Communications Malaysia | Art Director |
| Andy Soong | Publicis Communications Malaysia | Designer |
| Amy Chan | Publicis Communications Malaysia | Account Supervisor |
| Fai | Ifl Studio | Photographer |
| Norman Tang | Ifl Studio | Illustrator |
Challenges: Low advertising budget and identifying the benefits that would be able to communicate the various GoodMaid products as each of them had their own strengths. Key objectives: Drive the effectiveness of the products.
Create an ad to promote GoodMaid's full range of products to establish GoodMaid as the one solution for all your household cleaning needs.
We agreed that the one thing that all these GoodMaid products have in common is the extra superclean formulation for a polished finishing. Hence, we highlighted this benefit by demonstrating the brilliant shine after you've used any of the GoodMaid products.
Within several days of launch, we garnered positive feedback from the client. Within a month or so, the client reported a healthy shelf off take for GoodMaid products.