| Title | SPLASH |
| Brand | LOKART |
| Product / Service | LOKART PAINT THINNER |
| Category | B04. Household Goods |
| Entrant | LEO BURNETT INDIA Mumbai, INDIA |
| Entrant Company: | LEO BURNETT INDIA Mumbai, INDIA |
| Design/Advertising Agency: | LEO BURNETT INDIA Mumbai, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kv Sridhar | Leo Burnett India | National Creative Director |
| Santosh Padhi | Leo Burnett India | Executive Creative Director |
| Santosh Padhi | Leo Burnett India | Art Director/Designer |
| Nitin Dighe | Leo Burnett India | Production |
| Mona Mehra | Leo Burnett India | Account Servicing |
| Santosh Padhi | Leo Burnett India | Creative Director |
The challenge was to create interest & curiosity in the category of paint thinners
To design packaging such that it would stand out on the shelf
We demonstrated how paint can be made thinner on the bottles of the thinner. So, looking at the pack you can see the product advantage
The pack created a lot of interest in a category ( Paint Thinners) which lacks involvement or curiosity