Brief Explanation

As there are plenty of tea bags available in the market, the objective was to to stand out on the shelf at premium retail outlets

The Brief

To design packaging such that it would stand out on the shelf

How the final design was conceived

We designed a packaging such that it didn’t carry any logo on the tin ...just had a olive colour, with a actual size tea bag string coming out of the lid which carried the logo on it, which made the point very clear what the tin contains.

Indication of how successful the outcome was in the market

These products were displayed in some of the premium store of the Khana Khazana range of food stores, which is owned by India's master chef Sanjeev Kapoor, they were also put up at the green bowl stores (again a high end premium name in food category), the other stores are like: Godrej's Nature Basket in Mumbai & Pune city, Hyper city mall in Mumbai & Pune and Wallmart's newly opened store in Ludhiana, the product is also now available in Singapore's biggest food court Mustafa Shopping Centre.