Brief Explanation

The challenge was to design stationery that would demostrate product usage

The Brief

To design Stationery that would demostrate a strong corporate identity

How the final design was conceived

We carried this idea across the entire range of Luxor’s corporate identity. The most important parts of each piece was pre-highlighted. For example, the parts of a letter that would typically carry the address, the recepient’s name, the subject matter and sender’s name were all printed with the highlighter markings. On envelopes, the address area was pre-highlighted and on visiting cards, the name, and on the bill the amount area and so on.

Indication of how successful the outcome was in the market

Since the idea was simple and a simple product demo was very well appreciated by the receptients