Title | PRE HIGHLIGHTED STATIONERY |
Brand | LUXOR WRITING INSTRUMENTS |
Product / Service | HIGHLIGHTER PENS |
Category | A05. Stationery |
Entrant | LEO BURNETT INDIA Mumbai, INDIA |
Entrant Company: | LEO BURNETT INDIA Mumbai, INDIA |
Design/Advertising Agency: | LEO BURNETT INDIA Mumbai, INDIA |
Credits |
Name | Company | Position |
---|---|---|
Kv Sridhar | Leo Burnett India | National Creative Director |
Santosh Padhi | Leo Burnett India | Executive Creative Director |
Santosh Padhi | Leo Burnett India | Art Director |
Santosh Padhi | Leo Burnett India | Designer |
Mona Mehra | Leo Burnett India | Account Servicing |
Nitin Dighe | Leo Burnett India | Production |
The challenge was to design stationery that would demostrate product usage
To design Stationery that would demostrate a strong corporate identity
We carried this idea across the entire range of Luxor’s corporate identity. The most important parts of each piece was pre-highlighted. For example, the parts of a letter that would typically carry the address, the recepient’s name, the subject matter and sender’s name were all printed with the highlighter markings. On envelopes, the address area was pre-highlighted and on visiting cards, the name, and on the bill the amount area and so on.
Since the idea was simple and a simple product demo was very well appreciated by the receptients