Brief Explanation

The mono way of old name cards should be shed. This name card is changed according to the Sun because of the special paper, which is changed by light. Many people used to throw name cards rather than hold so this name card makes more charming and desire to hold

The Brief

I did not imagine that name cards could be applied like this. It was amazing that the color on the name card changed

How the final design was conceived

The name card shaped women's silhouette of bathing suit in order to show easily that the sun tanning makes skin color change. The illustration could attract people first by cutting the contact number short.

Indication of how successful the outcome was in the market

Korea has grown very attentive to the sun tanning since 2000. It was considered as a symbol of the feminine charms. Individual sales have been up. Its novelty makes people see often so they started to inquire about the advertising items.