| Title | GETTING INSIDE THE BLUE COLLAR LIFE |
| Brand | McCANN WORLDGROUP THAILAND |
| Product / Service | McCANN WORLDGROUP THAILAND |
| Category | A07. Self Promotion |
| Entrant | McCANN ERICKSON THAILAND Bangkok, THAILAND |
| Entrant Company: | McCANN ERICKSON THAILAND Bangkok, THAILAND |
| Design/Advertising Agency: | McCANN ERICKSON THAILAND Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Martin Lee | McCann Erickson Thailand | Chief Creative Officer |
| Chinnawut Awakul | McCann Erickson Thailand | Creative Director |
| Anchalee Srinuanwong | McCann Erickson Thailand | Copywriter |
| Suriya Chanvipaswongse | McCann Erickson Thailand | Art Director |
| Siriwan Bamrungphol | McCann Erickson Thailand | Agency Producer |
| Annop Suthikitiya | The Shood | Director |
| Ornuma Srisuttipan | The Shood | Director |
| Peerasak Thungkaew | The Shood | Editor |
| Trerabutr Sriussavakul | The Shood | D.o.p. |
How can we get attention from our clients and prospect clients to attend this presentation? We have to create the creative invitation.
The consumer insights department of McCann Worldgroup created a presenatation on the lives of blue collar workers in Thailand. They want an invitation card for our clients.
Create a VDO clip in stealing taken style to hint our clients following a female blue collar's story of what's going on next and ended by the invitation message.
The event was a tremendous success attracting attention from press and prospects clients.