Brief Explanation

The challenge was to be distinctive in a very competitive marketplace and to dramatise the key benefit of Imperial fire Extincguisher.

The Brief

The consumer is a well-known supplier of fire extinguishers. The brief was to design a corporate identity that could be used on business cards, letterheads, notepaper, and envelopes. The design had to be simple, eye-catching and distinctive from the competition.

How the final design was conceived

The benefit of Imperial Fire Extinguishers is that they put out small fires in the office and home quickly. This was dramatized in the design solution by simply printing and die-cutting a small part on each item to resemble a burnt area.

Indication of how successful the outcome was in the market

The design was very well received by the company's existing and prospective clients. The design dramatized the benefit of the company's products - putting out small fires, fast.