Title | 'COMING MOON' HAIKU READING EVENT POSTERS |
Brand | MITSUBISHI ESTATE & IDEE CO. |
Product / Service | HAIKU EVENT |
Category | A02. Posters |
Entrant | DENTSU KANSAI Osaka, JAPAN |
Entrant Company: | DENTSU KANSAI Osaka, JAPAN |
Design/Advertising Agency: | DENTSU KANSAI Osaka, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Yoshihiro Yagi | Dentsu Inc. | Art Director |
Haruko Tsutsui | Dentsu Inc. | Copywriter |
Yo Kimura | Katachi Co./Ltd. | Designer |
Nao Morimi | Shiga Art School | Silkscreen Print |
Takeshi Arimoto | Printing Producer | Style Printing Co. |
Young Japanese people are not so interested in traditional Japanese culture as “Moon viewing”. Therefore we focused on more familiar the traditional event “Moon viewing” is a traditional event that takes place in Japan every year around mid-September, when the moon looks most beautiful.
We aim to increase the number of participants in event.
The concept was “Design in the style of Haiku” The essence of haiku is the sharing of the imagination via the use of words with great economy. We adopted this idea in our design, showing dots with missing parts or in distorted form that gradually begin to look like the moon. The simple use of black and white in the visual is intended to express light and shadow.
Although initially intended as a one-off, it was decided to make the event quarterly due to the very positive response. The book of haiku composed by the party organizer also sold very well.