'COMING MOON' HAIKU READING EVENT POSTERS

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Title'COMING MOON' HAIKU READING EVENT POSTERS
BrandMITSUBISHI ESTATE & IDEE CO.
Product / ServiceHAIKU EVENT
CategoryA02. Posters
EntrantDENTSU KANSAI Osaka, JAPAN
Entrant Company:DENTSU KANSAI Osaka, JAPAN
Design/Advertising Agency:DENTSU KANSAI Osaka, JAPAN

Credits

Credits

Name Company Position
Yoshihiro Yagi Dentsu Inc. Art Director
Haruko Tsutsui Dentsu Inc. Copywriter
Yo Kimura Katachi Co./Ltd. Designer
Nao Morimi Shiga Art School Silkscreen Print
Takeshi Arimoto Printing Producer Style Printing Co.

Brief Explanation

Young Japanese people are not so interested in traditional Japanese culture as “Moon viewing”. Therefore we focused on more familiar the traditional event “Moon viewing” is a traditional event that takes place in Japan every year around mid-September, when the moon looks most beautiful.

The Brief

We aim to increase the number of participants in event.

How the final design was conceived

The concept was “Design in the style of Haiku” The essence of haiku is the sharing of the imagination via the use of words with great economy. We adopted this idea in our design, showing dots with missing parts or in distorted form that gradually begin to look like the moon. The simple use of black and white in the visual is intended to express light and shadow.

Indication of how successful the outcome was in the market

Although initially intended as a one-off, it was decided to make the event quarterly due to the very positive response. The book of haiku composed by the party organizer also sold very well.