Title | WILD SIGHT |
Brand | SAMSUNG EVERLAND |
Product / Service | ZOO |
Category | A04. Calendars |
Entrant | CHEIL WORLDWIDE Seoul, KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
Design/Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Credits |
Name | Company | Position |
---|---|---|
Sangmin Nam | Cheil Worldwide | Creative Director |
Dongeon Kim | Cheil Worldwide | Art Director |
Joomi Lee | Cheil Worldwide | Art Director |
Jeongae Choi | Cheil Worldwide | Designer |
Jeongho Kang | Cheil Worldwide | Designer |
Sanghoon Dho | Cheil Worldwide | Designer |
Gihwan Kim | The Third Age | Art Director |
Sunjae Lee | The Third Age | Planner |
Jung Nam | The Third Age | Designer |
The structure of eyes of animals and the way they see things are different. Fish, insects, and mammals have their own unique viewing system depending on their living environment and evolutionary process. We created the calendar with the concept of "What would the world look like in wild sight?” that shows different perspectives of various animals.
This calendar was created with the concept of “What would the world look like in wild sight?” that shows different perspectives of various animals. Applying edutainment approach, we increased the corporate image while providing better understanding of the natural world.
“When I look at the animals at the zoo, how they would look at me?” The calendar project started from this idea. By looking at the world according to animals’ view, we could present a part of amazing world of nature while providing interesting facts about animals. We matched the typography of numbers in each month with how featured animals see the numbers.
The project generated a great response from children and their parents because it showed a new example in Edutainment. The project also contributed greatly to company’s image since it introduced a unique calendar which only zoo can offer.