Title | NISSAN OMOIYARI PROJECT |
Brand | NISSAN MOTOR COMPANY |
Product / Service | NISSAN |
Category | A10. Environmental Design |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company: | HAKUHODO Tokyo, JAPAN |
Design/Advertising Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
2nd Design/Advertising Agency: | HAKUHODO Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Koji Hakamata | Nissan Motor Company | Supervisor (Design) |
Hiroshi Ito | Nissan Motor Company | Supervisor (Design) |
Chiyoko Nakazawa | Nissan Motor Company | Supervisor (Marketing/Sales) |
Yoko Sasamori | Nissan Motor Company | Supervisor (Marketing/Sales) |
Kazue Shiga | Nissan Motor Company | Supervisor (Marketing/Sales) |
Syunji Kondo | Nissan Motor Company | Supervisor (Marketing/Sales) |
Hidenori Miyoshi | TBWA/Hakuhodo | Senior Account Director |
Mineo Mori | TBWA/Hakuhodo | Producer |
Atsushi Muroi | Hakuhodo | Creative Director |
Koichi Suzuno | Torafu Architects | Designer |
Shinya Kamuro | Torafu Architects | Designer |
Naohiro Nakamura | Torafu Architects | Designer |
To conduct an experiential communication tool that bonds to earth, and to Nissan. At first, the children will watch originally produced animation on Nissan’s environmental activities and social contributions to protect our earth, that is guided by Nissan's EV concept car "PIVO2." Then the children contemplate and declare their own thoughtful activities, so called OMOIYARI in Japanese, that they can undertake.
This plan is for PR of Nissan's corporate branding based on their CSR activities and to build a bond with the citizens in Yokohama in advance of the Nissan HQ relocation this summer to Yokohama (August, 2009).
This space is based on the concept of using air to create space. Why air? Because it is Nissan's will to protect clean air to next generations. The air is designed in a honeycomb shape and a balloon as motif. The declaration area of OMOIYARI is designed so that the words that children write out will float inside the balloon. As words fill up the balloon, it creates a beautiful earth with full of OMOIYARI.
Through the participation and association of 700,000 earth citizens, they build up an archive of thoughtful words about the earth at Nissan. Furthermore, the participation of prominent people could be developed into publicity and blog type exposures.