Brief Explanation

To conduct an experiential communication tool that bonds to earth, and to Nissan. At first, the children will watch originally produced animation on Nissan’s environmental activities and social contributions to protect our earth, that is guided by Nissan's EV concept car "PIVO2." Then the children contemplate and declare their own thoughtful activities, so called OMOIYARI in Japanese, that they can undertake.

The Brief

This plan is for PR of Nissan's corporate branding based on their CSR activities and to build a bond with the citizens in Yokohama in advance of the Nissan HQ relocation this summer to Yokohama (August, 2009).

How the final design was conceived

This space is based on the concept of using air to create space. Why air? Because it is Nissan's will to protect clean air to next generations. The air is designed in a honeycomb shape and a balloon as motif. The declaration area of OMOIYARI is designed so that the words that children write out will float inside the balloon. As words fill up the balloon, it creates a beautiful earth with full of OMOIYARI.

Indication of how successful the outcome was in the market

Through the participation and association of 700,000 earth citizens, they build up an archive of thoughtful words about the earth at Nissan. Furthermore, the participation of prominent people could be developed into publicity and blog type exposures.