Title | THE SILHOUETTE OF HAIR |
Brand | HAIR STUDIO BEAUTY VILLA |
Product / Service | BEAUTY PARLOUR |
Category | A01. Corporate Identity Schemes |
Entrant | TOKYU AGENCY Tokyo, JAPAN |
Entrant Company: | TOKYU AGENCY Tokyo, JAPAN |
Design/Advertising Agency: | TOKYU AGENCY Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Tatsuki Ikezawa | Tokyu Agency Inc. | Creative Director |
Tatsuki Ikezawa | Tokyu Agency Inc. | Art Director |
Satoshi Nakazato | Tokyu Agency Inc. | Copywriter |
Jiro Akefuji | Tokyu Agency Inc. | Senior Creative Director |
It was for the DM carrying out recommendation which dyes hair to customers. Since there were three employees, the client wanted to make a card with the difference among three persons.
There was a request of DM and card work from the beauty parlor.
In order to express change of the hair color, the hole of a hairstyle is made in an envelope. When colored paper is put into inside, it seems that the color of hair changed. The card expressed the difference among three people by the difference among three hairstyles.
The number of visitors increased 20% over the previous year as an effect of DM and a card. The visitors who apply the color of hair also increased in number 15%.