Brief Explanation

Unique design to standout on a cluttered shelf Production cost efficiency Economy of space specially for retail shops and groceries Convenience of usage and re-usage Affordable pack size

The Brief

Develop an innovative, attractive and cost effective packaging solution for the brand's newest economy range containing plain tea, ginger tea and vanilla tea.

How the final design was conceived

Traditionally in Sri Lanka retail products, specially dry rations like tea, sugar, flour etc. were sold in paper cones (Gotta sinhala translation) at local groceries. This was how smaller measures were sold to customers over the counter. The inspiration for the new packaging came from this traditional Gotta.

Indication of how successful the outcome was in the market

The uniqueness of the design made the purchasers curious and they immediately picked it up from the shelf, which would normally contain conventional tea boxes, tins, canisters, jars etc