| Title | COKE BOTTLES |
| Brand | COCA-COLA PACIFIC |
| Product / Service | COCA-COLA |
| Category | A02. Posters |
| Entrant | EURO RSCG SINGAPORE, SINGAPORE |
| Entrant Company: | EURO RSCG SINGAPORE, SINGAPORE |
| Design/Advertising Agency: | EURO RSCG SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Victor Ng | Euro RSCG Singapore | Executive Creative Director |
| Alfred Wee | Euro RSCG Singapore | Associate Creative Director |
| Wong Wai Ling | Euro RSCG Singapore | Copywriter |
| Jimmy Kim | Euro RSCG Singapore | Art Director |
| Seah Ting Ting | Euro RSCG Singapore | Art Director |
| Evan | Magic Cube | Illustrator |
| Nico Demus Loh | Typographer | |
| Samantha Van Iddekinge | Euro RSCG Singapore | Account Supervisor |
| Daphne Pang | Euro RSCG Singapore | Account Manager |
| Joel Sh Ng | Euro RSCG Singapore | Production Manager |
| Leonardo O'grady | Coca-cola Pacific | Advertiser's Supervisor |
We invited the audience to open happiness, with light-hearted messages in the shape of iconic Coke bottles.
To introduce Coca-Cola's new Open Happiness platform to a relatively young audience.
Light-hearted messages executed in a breezy manner bring out the full flavour of the Open Happiness platform. The posters are also instantly recognisable as belonging to Coke even without overt Coke branding.
The posters got a lot of attention and helped the audience relate to the new Open Happiness platform.