| Title | ROADS |
| Brand | LOTUS CARS MALAYSIA |
| Product / Service | LOTUS EXIGE S |
| Category | A08. Point of Sale |
| Entrant | McCANN ERICKSON Petaling Jaya, MALAYSIA |
| Entrant Company: | McCANN ERICKSON Petaling Jaya, MALAYSIA |
| Design/Advertising Agency: | McCANN ERICKSON Petaling Jaya, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Hwa | McCann Erickson (m) Sdn Bhd | Deputy Chairman/Ecd |
| Szu Hung Lee | McCann Erickson (m) Sdn Bhd | Deputy Chairman/Ecd |
| Sonny Low | McCann Erickson (m) Sdn Bhd | Art Director |
| Samantha Hepburn | McCann Erickson (m) Sdn Bhd | Copywriter |
| Sonny Low | McCann Erickson (m) Sdn Bhd | Typographer |
| Sze Mei Chan | McCann Erickson (m) Sdn Bhd | Designer |
| Sonny Low | McCann Erickson (m) Sdn Bhd | Designer |
| Jimmy Ong | McCann Erickson (m) Sdn Bhd | Print Producer |
| Robert Fernandez | McCann Erickson (m) Sdn Bhd | Account Supervisor |
Lotus rarely advertises – so when they do, it’s about pushing the envelope of originality and uniqueness. The Lotus Exige-S is world-renowned for supreme handling and drive – something that the design had to bring to life on the paper.
The aim of this campaign was twofold: to attract the attention of prospective Lotus buyers, and to create a point of conversation between Lotus salesmen and these prospects.
What better way to showcase the Lotus Exige-S experience than with 3D posters? The typography works to mimic the twists and turns of the road, while ‘play’, ‘hug’ and ‘easy’ convey the sheer pleasure of driving a Lotus Exige-S.
The posters were placed in Lotus showrooms across Malaysia. The campaign contributed to the Exige-S becoming Lotus’ best-selling vehicle of 2008. More than 60% of their 20-car quota was sold off, with 70% of walk-ins resulting in a sale.