Title | WEAVE/ZIGZAG/LOOP |
Brand | GARMIN |
Product / Service | GPS SYSTEMS |
Category | A02. Posters |
Entrant | OGILVY SHANGHAI, CHINA |
Entrant Company: | OGILVY SHANGHAI, CHINA |
Design/Advertising Agency: | OGILVY SHANGHAI, CHINA |
Credits |
People are aware of GPS systems. And they think they are all the same. Garmin wanted to challenge that perception.
Garmin wanted to inform consumers of its most advanced GPS feature yet – Lane Assist.
We know unfamiliar roads can be a maze-like confusion. Garmin can easily point the way out to road users.
After the launch of this campaign, consumers started to ask specifically for the Lane Assist GPS model. Sales of the nuvi 765T shot up by more than 13% within 5 months.