| Title | TIDE STAINBROIDERY |
| Brand | PROCTER & GAMBLE |
| Product / Service | TIDE DETERGENT |
| Category | A02. Posters |
| Entrant | LEO BURNETT INDIA Mumbai, INDIA |
| Entrant Company: | LEO BURNETT INDIA Mumbai, INDIA |
| Design/Advertising Agency: | LEO BURNETT INDIA Mumbai, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kv Sridhar | Leo Burnett India | National Creative Director |
| Kb Vinod | Leo Burnett India | Executive Creative Director |
| Deepak Singh | Leo Burnett India | Art Director |
| Nishant Jethi | Leo Burnett India | Art Director |
| Kb Vinod | Leo Burnett India | Copywriter |
| Gaurav Lalwani | Leo Burnett India | Account Servicing |
| Sharan Sabhachandani | Leo Burnett India | Account Servicing |
| Sandeep Barge | Photographer |
Design an innovative & involving way to give away free sachets of Tide while staying true to brand promise - in a market place where it is difficult to standout in a free sampling exercise
Sampling exercise to giveaway free sachet packs of Tide
Cloth posters with embroidery of a stain mark were designed. Pulling at the suspended Tide takeaway pack unravels the embroidery - leaving 'stain-free' cloth behind.
Sampling target exceeded by 127%. As a bonus the exercise also became a much talked about advertising for the brand