| Title | BALL POINT/FELT TIP/FOUNTAIN PEN |
| Brand | AMNESTY INTERNATIONAL MALAYSIA |
| Product / Service | HUMAN RIGHTS ORGANISATION |
| Category | A02. Posters |
| Entrant | SAATCHI & SAATCHI Petaling Jaya, MALAYSIA |
| Entrant Company: | SAATCHI & SAATCHI Petaling Jaya, MALAYSIA |
| Design/Advertising Agency: | SAATCHI & SAATCHI Petaling Jaya, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Adrian Miller | Saatchi/Saatchi | Executive Creative Director |
| Jasphine Chew | Saatchi/Saatchi | Art Director |
| Gigi Lee | Saatchi/Saatchi | Art Director |
| Primus Nair | Saatchi/Saatchi | Copywriter |
| Jasphine Chew | Saatchi/Saatchi | Designer |
| Gigi Lee | Saatchi/Saatchi | Designer |
| Jasphine Chew | Saatchi/Saatchi | Illustrator |
| Jasphine Chew | Saatchi/Saatchi | Typographer |
| Gigi Lee | Saatchi/Saatchi | Typographer |
| Gigi Lee | Saatchi/Saatchi | Head Of Design |
| Lim Tze Hing | Saatchi/Saatchi | Retoucher |
| Melissa Gonsalvez | Saatchi/Saatchi | Account Supervisor |
| Edmund Leong | Untold Images | Photographer |
Convince people to become freedom writers.
Every year Amnesty International run a letter writing campaign to encourage more people to take part in their letter writing campaign to help free political prisoners.
The design consists of a pen wherein the ink forms a graphic representation of prisoners. The act of writing therefore frees them.
As a result of this campaign, Amnesty International received over 1,500 letters pleading the case of political prisoners around the world.