| Title | PAPER BATTLEFIELD |
| Brand | NIKE HONG KONG |
| Product / Service | NIKE BASKETBALL LEAGUE |
| Category | A02. Posters |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Design/Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Spencer Wong | McCann Worldgroup (hong Kong) | Executive Creative Director |
| Nick Lim | McCann Worldgroup (hong Kong) | Creative Consultant |
| Terry Tsang | McCann Worldgroup (hong Kong) | Creative Director |
| Chris Fong | McCann Worldgroup (hong Kong) | Associate Creative Director |
| Wong Wai | McCann Worldgroup (hong Kong) | Associate Creative Director |
| Cherry Yiu | McCann Worldgroup (hong Kong) | Senior Art Director |
| Nicky Sun | McCann Worldgroup (hong Kong) | Art Director |
| Michael Chan | McCann Worldgroup (hong Kong) | Print Production Manager |
| Terry Tsang/Wong Wai | McCann Worldgroup (hong Kong) | Copywriter |
| Yen Lee | McCann Worldgroup (hong Kong) | Business Director |
| Penelope Yau | McCann Worldgroup (hong Kong) | Business Development Manager |
| Calton Chu | McCann Worldgroup (hong Kong) | Account Manager |
| Paul Swee | Studio 13 | Production Consultant |
To bring to life the spirit of competiton of the Nike Basketball League on a 2D poster.
To create a call-for-entry poster for the annual Nike Basketball League Competition, the most prestigious and competitive Basketball League in town.
We have literally translated the spirit of competition onto the posters. 350 poster were handmade by the players. Images of the top 10 players, each repreentating a unique skill were turnd into printing templates. Then they were invited to a silkscreen workshop to print their images on top of each other. The posters became their battlefield. The random cross-printing became their battles. And the printing process became our message.
Places for the Nike Basketball League quickly filled up, and the posters became one of the most sought-after Nike collectibles among the players' community. More importantly, being their own creation, the posters meant more than just posters to the players the creative process became an exclusive and unique experience shared only by them in their community.