SHAN SHUI

Grand Prix
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ClientCEPF
ProductGLOBAL WARMING
EntrantJWT SHANGHAI, CHINA
Type of EntryCraft: Print
CategoryB03. Print - Best Use of Illustration
TitleSHAN SHUI
Product/ServiceGLOBAL WARMING
Entrant Company:JWT SHANGHAI, CHINA
Advertising Agency:JWT SHANGHAI, CHINA

Credits

Executive Creative DirectorSheung Yan Lo/Yang Yeo
CopywriterJacqueline Ye/Rafael Freire
Account SupervisorBetty Tsai
Art DirectorLillie Zhong/Yang Yong Liang
IllustratorYang Yong Liang
PhotographerYang Yong Liang
Other CreditsDesigner: Sean Tang; Print Production: Liza Law/Joseph Yu/Tao Shen

English Translation of Main Headlines

A collaboration with a famous Shanghai artist, Yang Yong Liang -It's a beautiful landscape painting if you look from distant, but if you go closer, it's neither mountain, nor stream, but factory buildings which take place the green mountains, and cars which take place the streams. The China Environment Protection Fund wants to warn people with this impactful pictures, that if we don't take any more actions to reduce the environment pollution, there will be a day that all the beautiful landscapes will disappears. Global warming: Don’t let the nature come to an end.