A DAY IN THE LIFE OF CHENNAI

Spike

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TitleA DAY IN THE LIFE OF CHENNAI
ClientBENNET COLEMAN & CO.
Product / ServiceTHE TIMES OF INDIA
CategoryA02. TV - Best Use of Art Direction
EntrantJWT INDIA Mumbai, INDIA
Entrant Company:JWT INDIA Mumbai, INDIA
Advertising Agency:JWT INDIA Mumbai, INDIA
Production Company:GOOD MORNING FILMS Mumbai, INDIA

Credits

Executive Creative DirectorSenthil Kumar/Agnello Dias
Creative DirectorSenthil Kumar
CopywriterSenthil Kumar
Agency ProducerMark Manuel
Advertiser's SupervisorRahul Kansal/Priya Gupta/Suganthan Kandaswamy
Account SupervisorVijay Menon
DirectorShashank Chaturvedi
ProducerVikram Kalra
EditorShashank Chaturvedi
Sound Design/ArrangementVijay Anthony
Music Artist/TitleVijay Anthony/Madurai Chinnaponnu
Art DirectorKarthik Sekhar
LightingJason West
Post ProductionPrime Focus

Brief Explanation

A short satire on a day in the life of Chennai, through the 24 hour biography of a giant cardboard cutout character in a double role, through the ups and downs of cinema and politics, becoming a metaphor for the rise and fall of stars on the screen and beyond it, while highlighting the dirty party hopping track that most actor / politicians employ every day. A film that celebrates the cinema capital of india and its unique Cutout Culture with an original folk narrative based soundtrack that captured the Top of the Charts position on all Indian music channels.